Comment on Puerto Rico Post-Montage by Roberto

Roberto — Fri, 30 Apr 2010 02:50:05 +0000

The photomontage is typically used to provide a vision of the future for a place IF an Architectural or Urban intervention takes place. As I understand it, it’s a conventional advertising model. Drink COKE and you will enjoy a refreshing lifestyle. Build THIS and people will be running around in your parks. The interesting thing about your POST-montages is that they are not the result of a ‘thing’ or ‘product’ but actually they are a result of ‘events’. So your images are, in a way, a different model. There is no product being offered, there is no ‘thing’ being put in place. They are stipulations over what would happen if people suddenly were fed-up, for example. I WONDER if these collages could carry even more IMPACT if they were actually a result of THINGS. For example, what if a RIOT montage was caused by the placement of an un-wanted consulate in the city? Or what if the INFECTED montage was a result of the placement of a new CLINIC conducting dangerous bio-chemical research in PR? Clearly, these can all happen through an EVENT without the need to Architecturalize things… but well, in producing a visual campaign, MATERIALIZING the source of the situation makes the image more simple to understand as a process and not just a result, and therefore more effective. Otherwise, the source, say, of looting (which would clearly be a socio-political event) would be difficult to understand in a single image. Anyways, that’s my contribution. Saludos.

Comments for aeiou

Comment on Puerto Rico Post-Montage by Roberto